SEVEN councils and two peak tourism organisations from the Hunter and Central Coast met for the first time last week, seeking to unlock new opportunities for local businesses to benefit from the regional cruise industry in NSW.
The meeting marked the official launch of the three-year partnership, led by Port Authority of NSW, which brings together Newcastle, Lake Macquarie, Cessnock, Singleton, Port Stephens, Maitland and Central Coast councils, Destination Sydney Surrounds North, and Newcastle Tourism Industry Group.
The partnership, strengthened by a Memorandum of Understanding (MoU), aims to enhance visitor experiences that support cruise growth, and support local businesses to capitalise on the increasing opportunities.
A key outcome from the agreement is joint funding for a part-time Cruise Coordinator that will work with cruise lines to expand their itineraries so that their passengers can experience the best of the Hunter and Central Coast regions.
Port Authority of NSW CEO John McKenna said the MoU agreement would support local businesses to develop tourism offerings tailored to capture the cruise market over the next decade.
“This partnership is about more than just welcoming cruise ships. It’s about showcasing the incredible experiences the regions have to offer – from the natural beauty of the Central Coast and the Hunter Valley’s world-class wine country to the vibrant energy of Newcastle itself,” he said.
“It’s a win-win: passengers get unforgettable experiences, and local businesses and communities benefit from the economic opportunities that come with a thriving cruise industry.”
Port Authority of NSW General Manager Cruise Martin Bidgood said the agreement was a significant milestone for the long-term strategy to grow regional tourism.
“This landmark agreement is a one-of-a-kind model for the Hunter and Central Coast region, drawing on the combined strengths of the local councils and peak regional tourism bodies,” he said.
“It’s the natural next step following Port Authority’s planned expansion of cruise into Newcastle Harbour through a new 10-year licence agreement with Port of Newcastle, announced in 2023.
“This arrangement reinforces Port Authority’s commitment to supporting the state’s cruise industry and driving regional tourism,” he said.
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